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Web Channels

Web Channels are the primary method for delivering recommendations to connected website integrated systems via popup.

Destinations are now called Channels
Feature Limitation
  • At this stage, web channels are only available on Website Integrated Systems.
Tracking UTM Parameters

When someone visits your website, the Tracking Code sends a PageView event to Cherry with UTM parameters of the visitor as properties of the event, if they exist.

Creating a Web Channel

  1. In Cherry, click to expand Promotions on the sidebar and select Channels.
  2. Once in Channels, click Create New.
  3. Enter the channel name. Then, select Web as the channel type. Next, choose which Website Integrated System you wish to associate the channel with. Finally, click Create.
  4. After creating the channel, you can now install the tracking code into your website.

Copying the Tracking Code

  1. Create a web channel. Once created, go to Configure tab.
  2. In the Tracking Code section, click on Copy to copy the code to your clipboard.
  3. Create a Web API Key and replace the apiKey parameter value with your created key.

Screenshot of where to configure channel endpoint

Installing the Tracking Code

Website

  1. Follow the steps above to copy the tracking code.
  2. Go to your website's HTML code and paste the copied code between the <head></head> tag.

Google Tag Manager

  1. Follow the steps above to copy the tracking code.
  2. Go to Google Tag Manager and log in to your account. Once you’re in, click New Tag.
  3. On the next page, click Tag Configuration and select Custom HTML Tag.
  4. Paste the copied code into the HTML textbox. You may configure any advanced settings (e.g., a tag firing options).
  5. Click on Triggering to set up a firing rule. We recommend Page View as the trigger.
  6. Click Save, then Publish.

Configuration

Once the Tracking Code is installed. You can configure the popup to suit your own needs and preferences.

Screenshot of where to configure channel endpoint

Customer ID Prefix

Prefix added to the random generated Customer ID.

Flag indicating whether a popup should be shown or not. Default to false.

Delay in showing the popup after page load, in milliseconds. Default to 100 ms.

Text to be displayed in the popup header. You can include the actual promotion name in the text using %promotionName%, this will be replaced by the actual promotion name data.

Text to be displayed in the popup subheader. You can include the actual promotion name in the text using %promotionName%, this will be replaced by the actual promotion name data. Default to Don't miss any of our promotions. Subscribe now!

Campaign

Campaign to invoke for promotion.