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Glossary

Channel​

A Cherry Entity. Promotions to be delivered to Customers via channels.

Cherry Entity​

A resource available in the Cherry API.

Common Entity​

An Entity with a Common ID.

Common ID​

An identifier recognisable by a name/number within the Cherry database to uniquely identify each common entity, for eg customers/promotions/recommenders.

Consuming a recommendation​

Consuming a recommendation implies that the recommendation has been shown or applied to a Customer. By default, Cherry assumes that all recommendations are consumed.

Customer​

A Cherry Entity. Represents a person who is a potential or active customer using your product/service. A customer is a type of common entity. The Common ID is the same as the Customer ID.

Customer Event​

Logged activity of a Customer while they used your product/service. eg: every time a customer purchases from you an Customer Event is logged.

Environment​

A way to group Cherry entities. Environments are commonly used to separate dev/test/prod data.

Data Source​

Represents a way to collect Customer Events. Connected to an Integrated System.

Integrations (Integrated Systems)​

A Cherry Entity. Represents other tools connected to Cherry that can either be Data Source or Channel for Promotions.

Invokation​

An invokation is the process by which a recommender produces a recommendation.

Metric​

A Cherry Entity. A value derived from a Customer's events. Metric values are provided to recommenders to help them make decisions.

Metric Generator​

A metric generator defines how a metric value is calculated. A generator uses filter(events) select(properties) aggregate pattern to calculate a value from a set of customer events.

Parameter​

A Cherry Entity. A parameter is a numeric variable. Each parameter represents a value that can be varied within a process.

Recommender​

A Cherry Entity. Chooses a promotion for a customer when it is invoked. Represents the process by which we chose promotions for customers. Over time a recommender runs an optimisation routine that maximises revenue weighted conversion.

Recommendation​

A Cherry Entity. Contains a promotion that has been recommended for a customer.

Promotion​

A Cherry Entity. A promotion should represent the variations you wish to offer your customers.

Tenant​

A container for all your Cherry environments and entities.