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How Cherry Works

Cherry utilises the latest advances in artificial intelligence to personalize products and promotions for customers. It knows what a customer wants, and what is the best thing to give them to achieve a business goal (e.g. retain)

  • Identifies what customers want next by understanding their behaviour
  • Determines the best offer to give them next
  • Provides the offer in an automated way for you to deliver
  • Measures all outcomes to learn, grow, and increase business value

Understand​

Cherry reads and interprets your customers attributes and past behaviours, and learns their wants, needs and drivers. It understands incoming events and customer properties and builds a comprehensive profile of the customer. Unlike other products, Cherry doesn't require lots of data integration and configuration to do this.

Personalise​

Cherry personalises offers on a set of Metrics that you identify or automatically does it with our AI. Essentially Cherry chooses the best offer from a list for each customer to achieve some business outcome (e.g. convert, retain). This personalisation doesn't require end-to-end bespoke reimagining of customer journeys.

Serve​

Cherry delivers recommendations directly through your website or through other avenues using Segment. Recommendations can be delivered when customer behaviour changes or pulled to your website when a customer visits a page (e.g. checkout, cancel subscription).

Grow​

Using reinforcement learning, Cherry analyses past results and self improves over time for optimal conversion and outcomes. Week-by-week, Cherry looks at how each offer is performing with each customer and updates its personalisation engine accordingly. This means you get consistently better and better performances over time.